Samla's work is based on more than ten years of experience in establishing property funds and in acquisition, financing, leasing, development and management.
Samla Capital exists for its investors. Each fund has several investors, and the fund agreement sets out that Samla Capital carries out the work of investing on behalf of them all. The fund pays a management fee for this, which covers the costs arising from management.
An investor owns a share of the fund, not an individual property. That ownership produces a return only if someone finds the properties, negotiates the financing, takes care of leasing and keeps the finances in order year after year. The fund agreement defines this work, and the management company is responsible for carrying it out.
Illustration, produced with artificial intelligence
Investments
Actively sourcing and analysing new properties. Preparing, making and implementing investment and exit decisions.
Ownership and development
Taking part in the development and administration of the properties. Organising leasing, maintenance and other property operations efficiently.
Financing and financial management
Raising debt financing, together with loan negotiations and their documentation. Managing the fund's liquid assets and taking care of its finances and administration.
Reporting and governance
Reporting to the Advisory Board and to the partners. Convening and organising the meetings of the Advisory Board and the partners.
The fund agreement requires the management company to have sufficient and expert resources continuously available to carry out this role.
Samppa Lajunen, founder and CEO
Samla Capital
The Samla Capital story
Samla Capital was born in 2015 from the idea of building an entrepreneur-led fund management company focused on real estate. The first fund, Samla Toimitilat Ky, focused on commercial properties of €1–10 million in growth centres outside the Helsinki metropolitan area. The strategy, active ownership and property development laid the foundation for Samla's growth.
Over the years Samla established new funds and also carried out an exceptionally large hotel development project. The Hotel Maria received international recognition, but the project's financial whole did not withstand several risks materialising at the same time: investors suffered significant losses and Samla Hotels Ky filed for bankruptcy. The experience forced a critical review of decision-making, of the combined effect of risks and of communications. Being under pressure challenged the risk management processes and brought the whole company the kind of experiential value that textbooks cannot teach.
Today Samla Capital manages three alternative investment funds investing in real estate. We are building the next stage on more than ten years of experience, on expertise focused on real estate, on up-to-date data and on transparent reporting.
Founded in 2015, Samla Capital has experienced both successes and failures in its history. Failures are often more instructive: they force you to look in the mirror and ask what you did not see. That is how they have turned into a strength.
Properties need strong foundations to last. The same applies to fund management: a solid foundation keeps the effects of market disruptions and risks under control.
For us this means making use of more than ten years of experience. We repeat what we have succeeded in: Samla Toimitilat Ky has more than doubled the investments made by its investors in ten years. What we did not succeed in has brought to our assessment and decision-making something that cannot be obtained anywhere other than by carrying the consequences yourself.
This is how Samla Capital and its funds have been built to withstand market swings. The foundation consists of the building blocks presented below.
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How we work
The building blocks of a strong foundation
Experience does not remove the risks of investing. It helps to identify them earlier, to assess their combined effects and to make decisions on better information. Our aim is to build funds whose strategy, cash flow, financing and reporting form a durable whole.
A focus on real estate
A narrow field makes it possible to develop expertise, a network and our own data over the long term. That is the basis of how we stand out.
Decisions based on data
The market, properties, cash flows and sensitivities are assessed on the basis of consistent, up-to-date information.
Active ownership
Return is built through leasing, property management, development and planned exits.
Assessment of weaker scenarios
Investment decisions consider leverage, cash flow, valuation and overlapping risks alongside the return potential.
A capable team and technology
Technology gathers information and makes work more efficient; the essential decisions and approvals remain with people.
Risk management and compliance processes
Named responsibilities, decision gates and documented practices.
Transparent investor communications
In addition to results, we report the material risks, changes and the grounds for decisions.
Aligned interests
The CEO and portfolio manager has invested in Samla's funds himself and shares in the returns and the risks alongside other investors.
Samla Capital Oy is a registered alternative investment fund manager supervised by the Financial Supervisory Authority.
Values
With a calculator and with heart
The calculator means to us that decisions are based on knowledge, data and the use of technology. The heart tells why we calculate: so that our work serves the residents of our properties, the users of our commercial premises and, through them, our investors.
Vaasan Saunatalo, a Samla Toimitilat Ky property
Decisions are based on knowledge
We assess the market, properties and risks on the basis of up-to-date, consistent information. Investment decisions and portfolio management are based on data and calculation.
Judgement and responsibility
Alongside return we always assess the risks, the alternatives and the weaker scenarios. We manage investors' assets with care and take responsibility for our decisions.
Active ownership
The value of a property does not develop by itself. We build it through leasing, maintenance, development and an understanding of users' needs.
Openness also in difficult matters
We report results, risks and changes directly, including when things do not proceed as planned.
People
Team
The Samla Capital team is responsible for the funds' portfolio management, leasing, finance, financing and property acquisition. The team is complemented by an external network of specialists in areas such as auditing, valuation, property maintenance and law. Clear responsibilities, deputies and shared processes ensure that the work does not depend on one person.
Samppa Lajunen
Founder, CEO and portfolio manager
Samppa Lajunen holds a Master's degree in Economics and Business Administration. Before his business career he competed in Nordic combined and won five Olympic medals, three of them gold in Salt Lake City in 2002. He has built his expertise in property investment by working at OP Pohjola, serving as business controller in the family company Kuiskaaja Oy and investing personally and through his own companies since 1997. Samppa founded Samla Capital in 2015, so he has more than ten years of experience in managing alternative investment funds.
Jonna Virta
Controller
Jonna Virta is responsible for Samla Capital's financial administration, internal accounting and investor reporting. She also chairs the risk management committee and is responsible for monitoring risk limits. Before Samla she worked for ten years as a business controller at Conaxess Trade Finland, where she was responsible for budgeting, forecasting and pricing as well as group reporting. Before that she worked in financial administration at Pohjola Pankki and Alko. She holds a Bachelor's degree in Business Administration.
Samuel Kovanen
Finance and administration assistant
Samuel Kovanen is responsible for Samla Capital's regulatory reporting and compliance duties, which include contact with the Financial Supervisory Authority, the prevention of money laundering, the KYC process and the insider register. He also takes part in the valuation of the funds, in stress tests and in maintaining the cash flow models. Before Samla he worked in compliance and financial administration roles at Turva and at Skaala IFN Oy. He holds a Bachelor's degree in Economics and Business Administration. He is studying for a Master's degree at Tampere University. He is writing his Master's thesis for Samla on the risk management process.
Viktoria Kallio
Client relations and communications manager
Viktoria Kallio is responsible for Samla Capital's client relationships, communications, marketing and banking relationships. Previously at Samla she was responsible for the funds' financial and administrative matters, including the rent ledger. Before that she worked at Osuuspankki in personal financing. She holds a Master's degree in Economics and Business Administration (2023). At work she is motivated by achieving concrete results and by varied tasks through which experience and expertise accumulate.
Ownership and the Board
Samla Capital is owned by Samppa Lajunen's family company Oy Samppa Lajunen Ltd. The General Meeting appoints the Board, which meets four times a year in accordance with separate rules of procedure. On the portfolio manager's proposal it makes investment decisions and monitors the implementation of the company's strategy. The Board has two external members. The chair is Samla Capital's principal owner Samppa Lajunen.
Samppa Lajunen
Chair of the Board
Holds a Master's degree in Economics and Business Administration (M.Sc.). More than 20 years of experience in property investment and in financial sector roles at various companies. His interests include golf and reading.
Manuel Luodelahti
Member of the Board
Holds a degree in Forestry Engineering (B.Sc.). Twenty years of entrepreneurial experience, deputy CEO and owner, JPJ-Wood Oy. His interests include ice hockey and keeping fit.
Anna-Ilona Nuutinen
Member of the Board
Holds a Master's degree in Economics and Business Administration (M.Sc.). More than three years of operational experience in compliance and administration at a management company. His interests include residential property investment and reading.
Network
Partners
Our external network of specialists supports fund management at every stage.
Isännöintitalo Virtanen OyManagement and property managementKiinteistötahkolaManagement and property managementCimson YrityspalvelutAccountingKPMGAuditNewsecValuationTietoakseliInternal audit
Isännöintitalo Virtanen is responsible for the management of Samla Asunnot Ky's properties. The service covers property management, accounting, invoicing, the ledger, leasing and the administration of housing company loans.
Responsibility
Our principles of responsible investment were approved by the Board in December 2025. Our carbon footprint is calculated annually, property by property, together with an external specialist.
